Production and Export
Biscuits, cakes, wafers and muffins
In a short time, Excelo managed to break through in a very competitive industry and became a very well-known brand of biscuits and one of the top sales on grocery stores and modern trade shelves. The ambition is to make Excelo the market leader thanks to a permanent search for innovation and a rigorous quality control. Nowadays, Excelo counts an extended range of products, including biscuits (dry, sandwiched, cookies, coated), cakes, wafers and muffins. In addition to the main factory, which is located in the industrial area of Had Soualem, at 30 kilometers from Casablanca, there are two other factories located in Nador and Laayoune, specialized in the production of muffins. These efforts have enabled Excelo to currently sell over one million units per day, and become one of the success stories brands in Morocco.